We help our clients acquire, retain and grow value from their customers through the development and execution of best practice direct and relationship marketing. We do this by having expertise, capability and resource across several key areas.
Relationship Marketing Strategy
- Customer Relationship models and strategies
- Customer Value Proposition development
- Segmentation and database marketing programmes
- Customer Loyalty and Retention programmes
- Contact Strategy Development and Contact Management programmes
- Customer Experience management
Campaign Management
Our client service team is made up of experienced direct marketing professionals who have the specialist skills required to take strategic and creative ideas from concept through to full execution. They are experienced across both traditional and new media and understand the importance of considering the total end to end customer experience.
Creative Solutions
While great strategy is one thing, it doesn’t come to much unless it can be translated into creative ideas that inspire customers to take action. Our creative teams are specialists in direct and interactive marketing, and understand the power of customer data in driving the best one-to-one creative solutions.
Interactive and Online
The world is going digital, and when it comes to delivering strong one-to-one relationships there are few mediums more powerful. All our people have experience in this area and through our sister DDB Group company, Tribal DDB, we have access to specialist interactive and online marketing expertise across strategy, creative and execution.